I did a quick research today to see the actual iPhone price difference among four countries (area): mainland China, Japan, Hong Kong and US. I was amazed how big the difference is. The chart below shows that for a 128GB iPhone 6 plus, Chinese customers pay $246 (1514 yuan) more than US customers.

Reasons behind Apple’s international pricing strategy may be:

  1. Chinese customers are willing to pay more for an iPhone (and there are plenty wealth people)
  2. iPhone doesn’t have to be cheap to attract Chinese’s customers
  3. The newest model gets the highest price difference. i.e. for 16GB iPhone5S, the difference between China and US is the lowest ($140)
  4. Apple’s contract phone policy with its partner wireless carriers generate sales income to compensate relatively cheaper phone price

P4

(The difference may vary according to currency exchange rate)

Click “read more” to see detailed analysis

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